// EXPERIENCE

Rakuten Rewards // Associate Marketing Manager
April 2016 – Present 2016 (Boston, MA)

Social / Content:

Develop the overall content/editorial strategy for the website, blog and social media:

  • Successfully launch new corporate website and blog.
  • Manage company profiles on social media (Twitter, LinkedIn, and Facebook).
  • Grew audience on Twitter by 600% in less than four months.
  • Lead the creative effort for all daily social media and blog content, incl. copywriting and visuals.

Collateral:

  • Develop marketing collateral, incl. one-sheets and presentations decks.

Rakuten Rewards // Online Marketing Coordinator
November 2012 – March 2016 (Boston, MA)

Content:

  • Ensured quality content on client properties, such as online shopping malls, toolbar components, and weekly emails.
  • Developed ongoing and seasonal buying guides based on editorial calendar.
  • Trained team members to use content management system.

Affiliate Marketing:

  • Served as the primary contact for all affiliate networks and 3,000 advertisers.
  • Nurtured advertiser relationships via calls and affiliate conferences.
  • Negotiated higher commission rates with top advertisers.
  • Sold and placed advertisements on client properties.

 

European Career Fair @ MIT // PR & Marketing Team Leader
September 2012 – January 2013 (Boston, MA)

Volunteered to organize and promote ECF 2013, an annual recruiting event, that connects European employers with US candidates.

  • Managed the event’s profiles on social media (Facebook, Twitter, LinkedIn).
  • Launched the ECF blog, incl. editorial calendar.

 

AMP AGENCY // Integrated Marketing Group Intern
June 2012 – October 2012 (Boston, MA)

  • Conducted market research to help devise proposals for new business pitches.
  • Maintained a list of speaking engagement opportunities.
  • Participated in weekly creative brainstorming sessions.
  • Authored and repurposed case studies.

 

EMERSON COLLEGE // Graduate Admission Ambassador
July 2010 – May 2012 (Boston, MA)

  • Assisted international applicants via phone, email, and Facebook.
  • Presented the graduate student perspective at Admission events.
  • Updated content on Graduate Admission’s website.

 

EMERSON COLLEGE // Graduate Research Assistant
January 2010 – May 2010 (Boston, MA)

  • Conducted secondary research on marketing of legal services.
  • Co-created a case study published in a consumer behavior textbook.
  • Led guest lectures on product placement in undergraduate level Consumer Behavior course.

 

LINDNER BULGARIA // Sales & Marketing Manager
August 2007 – January 2010 (Sofia, Bulgaria)

Conducted secondary research on the Bulgarian construction market and developed business-to-business marketing strategies for new customer acquisition.

Collateral:

  • Developed promotional brochures, flyers, presentations, sales sheets, and business collateral.
  • Updated content on corporate website.

Advertising:

  • Designed and placed advertisements in print, online, and outdoor media.
  • Implemented SEM campaigns with Google AdWords.

Public Relations / Events:

  • Wrote press releases and pitched news to local media.
  • Coordinated and presented the company at four trade shows.
  • Organized product presentations at top architectural organizations.

 

LINDNER BULGARIA // Quality Management Representative
May 2005 – July 2007 (Sofia, Bulgaria)
Developed, implemented and successfully certified a Quality Management System for all operational processes according to the ISO 9001:2000 standards.

 

LINDNER BULGARIA // Executive Assistant
February 2003 – April 2005 (Sofia, Bulgaria)
Provided two General Managers with administrative support, incl. calendar management, travel arrangements, correspondence, and event planning. Translated and interpreted from Bulgarian to German and vice versa.

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